Compliance and Performance – A Practical Guide to Making ‘Behavior Change’ Stick

Changing behavior is rarely easy or quick. It doesn’t happen overnight or because of good intentions, whether it involves an individual dropping those last ten pounds or a company facing sanctions brought on by ethical misconduct. Simply announcing a new policy, issuing a revised Code of Conduct or adding another training session to an existing program won’t work. What drives behavior change is effective communication – and that requires relevance, reinforcement and responsiveness.

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